Subway taps basketball athlete Stephen Curry for a charity commercial, featuring a custom 'The Boss' jersey and specialized footwear. Produced by Tombras, the live-action spot captures Curry in a studio setting, interacting with a meatball sub sandwich in a clean, high-production environment.
The campaign utilizes a vertical format, optimized for digital engagement through a commercial lens. Tombras oversaw the creative direction and sound production to deliver the brand's messaging across the featured footage.
