Subway taps professional basketball player Scottie Barnes for this food and beverage commercial. The spot merges high-energy athletic performance with product-focused food advertising, framing a loaded sub sandwich against a dark, moody court setting.
Executed with a cinematic, live-action technique, the project utilizes vertical framing to capture the intersection of sports culture and fast food. Dentsu Creative Canada led the creative production, while Carat Canada, Doner North, and Veritas Communications supported the project's media and communications strategy.
