This brand identity project for Stefani Germanotta establishes a cohesive digital ecosystem, focusing on responsive e-commerce storefronts and interactive web platforms. The design language utilizes a sharp red, black, and white palette, integrating minimalist typography with dynamic motion graphics to create a unified presence across streaming and retail channels.
Led by creative lead Melody Yung and Yung Studio, the development spans web design and digital art direction executed by Stephanie Jung, Becca Ray, and Helen Ip. The technical execution incorporates 3D elements by John Rodriguez and Devon Stern, creative coding by Viso Haus, and Shopify development by Commerce-UI, while MTLA Studios managed the album creative assets under the brand management of Bobby Campbell.
