Stefani Germanotta

Brand Identity

Brand

Date

May 2025

Description

The brand identity for Stefani Germanotta is a comprehensive digital ecosystem that centers on clean UI illustration and responsive e-commerce design. The project translates a distinct aesthetic palette—defined by bold red, black, and white—into an interactive experience across web and mobile platforms. Motion graphics and dynamic media carousels serve to elevate the interface, allowing for integrated pre-order pathways, music streaming, and merchandise discovery. Graphic design and creative direction were helmed by Yung Studio and Melody Yung. The digital art direction was executed by Stephanie Jung, Becca Ray, and Helen Ip, while technical implementation relied on creative coding by Viso Haus and Shopify development by Commerce-UI. Further depth was provided by 3D work from John Rodriguez and Devon Stern, alongside album creative by MTLA Studios and brand management by Bobby Campbell.

Style

Horizontal, Commercial, Clean

Techniques

UI illustration

Industries

Music

Color

Jet Black

Pure White

Context

Website / Web