Women in Leadership & Design: Brand Identity

May 2023

Yung Studio developed the brand identity for Women in Leadership & Design, creating a cohesive visual language that spans digital displays, print, and environmental signage. The identity relies on bold typography and a vibrant, high-contrast color palette to establish a distinct presence across various touchpoints. The work leans into a playful, graphic approach, utilising rounded sans-serif letterforms and abstract shapes. These elements appear throughout, from motion-based animations and magazine covers to large-scale outdoor hoardings and modular signage installations. The project integrates commercial graphic design with clean, natural light photography to ground the abstract brand elements in real-world settings. Each application, whether indoor or outdoor, maintains a consistent visual rhythm through the use of vivid, layered color blocking and structured, typography-focused layouts.

Horizontal, Commercial, Clean