Women in Leadership & Design
Brand Identity
May 2023
Women in Leadership & Design unveils a comprehensive brand identity, developed by Yung Studio. The project centers on a vibrant, typographic-led visual system characterized by bold, rounded sans-serif fonts and a saturated color palette of pink, yellow, blue, and lime green. Spanning digital displays, print collateral, and large-scale environmental signage, the design integrates abstract shapes and playful graphic illustrations. The execution leans into a clean, commercial aesthetic that maintains readability across various scales, from magazine covers to outdoor construction hoardings. Techniques such as animation and print design unify the identity, with material applications including reflective metallic surfaces and natural daylight installations. The work emphasizes a modern, modular approach to brand graphics.
Horizontal, Commercial, Clean
