Nour Hammour, a Parisian luxury ready-to-wear house, has launched a new brand identity and e-commerce platform developed by Ania et Lucie and Commerce-UI. The project translates the brand's heritage of leathercraft into a digital space through a minimalist interface, featuring clean typography and high-end fashion e-commerce functionality. The UI incorporates interactive product grids and lookbook presentations, balancing refined layouts with editorial photography of the Autumn Winter 'Tender Luxury' collection.
The design language relies on a monochrome palette punctuated by bold red accents, emphasizing the textures of shearling and leather outerwear. Across both mobile and web interfaces, the experience integrates cinematic imagery and structured typographic hierarchies. The execution reflects a focus on premium aesthetics, using clean navigation and tactile design elements to present the brand's tailored garments and outerwear range.
