State Farm: Trade
Brand
Date
Jan 2024
Description
State Farm’s commercial spot, Trade, presents a lighthearted exchange featuring basketball player Chris Paul. The narrative unfolds in a domestic living room setting, using the visual shorthand of packed moving boxes to ground the scenario in a relocation context. Developed by Translation, the live-action piece relies on natural light and a clean, commercial aesthetic to capture the conversation. The production balances a domestic atmosphere with the brand’s messaging within a standard horizontal video format.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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