Brand
ProjectTrade
State Farm Trade 2024
Associated creatives
Tags
Description
This commercial spot titled Trade for State Farm features basketball player Chris Paul interacting with a family in a living room while holding various sports jerseys. The scene is shot indoors in a domestic interior with moving boxes and wrapped furniture visible, suggesting a recent relocation. Natural lighting illuminates the room as characters converse about moving locations. The overall tone is lighthearted and commercial, presented in a horizontal video format.