State Farm: Trade
Brand
Date
Dec 2023
Description
State Farm presents 'Trade,' a commercial spot featuring professional basketball player Chris Paul. The narrative centres on a comedic interaction within a residential setting, as Paul engages a couple in a sequence involving the exchange of sports jerseys to illustrate themes of relocation. Developed by Translation and produced by SMUGGLER, the film leans into a lighthearted tone. The production utilizes live-action technique and natural lighting to maintain a clean aesthetic throughout the living room interior.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Background
Living Room
Context
TVC / TV Commercial
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