State Farm: Brother
Brand
Date
Dec 2023
Description
State Farm presents 'Brother,' a live-action commercial campaign capturing a humorous confrontation set in a residential driveway. The spot centers on a playful debate over family hierarchy, underscored by a surprising appearance from professional athletes. Produced by SMUGGLER with creative development from Translation, the project leans into clean, horizontal framing and natural light. The narrative is shaped through a collaborative post-production process involving Arcade Edit, KEVIN, Heard City, Rare Medium TV, and 16 BARS.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
House
Context
TVC / TV Commercial
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