State Farm: Benny the Bull
Brand
Date
Feb 2024
Description
State Farm presents a comedic commercial spot featuring a suburban driveway incident, where a vehicle is staged with a large tree branch resting across its hood. The scene is observed by a sports mascot and a commentator seated at a broadcast desk, grounding the narrative in the brand's long-standing advertising style. Produced by SMUGGLER, the project utilizes live-action technique and natural light to capture the residential setting. The spot was developed in collaboration with Translation, with post-production and VFX handled by KEVIN VFX and Rare Medium TV, and sound design by Heard City.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
House
Context
TVC / TV Commercial
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