State Farm: A Pep Talk from State Farm featuring Aaron Rodgers and Clay Matthews
Brand
Date
Sep 2016
Description
This insurance campaign from State Farm features NFL athletes Aaron Rodgers and Clay Matthews in a multi-setting commercial spot. Produced by agency DDB Chicago, the project transitions from a sports locker room to a residential living room, utilising cinematic lighting to establish its tone. The film leans into a traditional live-action technique, employing dramatic framing to highlight the narrative interaction between the two athletes. This broadcast spot serves as a direct brand engagement piece within the insurance and finance sectors.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Navy
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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