Start Rescue: June 22 TVC
Brand
Date
Jan 2025
Description
Start Rescue introduces a playful approach to insurance communication with its latest television commercial. The campaign utilizes stop-motion animation, placing hand-painted wooden figures in a series of detailed miniature environments to depict a travel-based narrative. The production, developed in collaboration with AdSmart from Sky, centers on a journey involving miniature set pieces and toy-scale vehicle trouble. By blending commercial storytelling with intricate craftsmanship, the project maintains a distinct visual language throughout the narrative arc.
Style
Horizontal, Commercial, playful
Techniques
Animation
Industries
Color
Crimson
Forest Green
Violet
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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