Starbucks: Starbucks - BAYA Energy
Brand
Date
May 2022
Description
Starbucks introduces BAYA Energy in this dynamic commercial campaign, focusing on themes of urban movement and high-energy city life. The project leans into live-action techniques to capture a vibrant street-level perspective, featuring a central subject navigating the city on roller skates. Produced by Reset with creative execution from Energy BBDO, the commercial uses a saturated color palette and warm, sunlit lighting to build its aesthetic. Post-production and visual effects were handled by No.8ldn, emphasizing the movement of the skaters and pedestrians throughout the metropolitan setting.
Style
Horizontal, Commercial, Action, Saturated, Warm
Industries
Color
Hot Pink
Amber
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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