Starbucks explores high-energy refreshment in the SBX Ice Energy campaign, a beverage project centered on the launch of its handcrafted iced tea infusions. The commercial adopts a fast-paced aesthetic, utilizing live-action techniques alongside vivid neon color palettes to underscore the product's focus on no-sugar ingredients.
Energy BBDO led the creative production, pairing crisp product close-ups with kinetic typography to convey the drink's effervescent properties. The sequence leans into a saturated visual style, featuring slow-motion captures of liquids poured over ice, with custom music and sound design provided by MAS-Music and Strategy.
