Starbucks

Latte

Brand

Date

Mar 2025

Description

Starbucks China explores the ritual of craft in this latest commercial video titled 'Latte'. The piece features a barista in a cafe environment, focusing on the tactile process of milk preparation and the final presentation of the drink. Produced with Anomaly Shanghai, the project utilizes live-action technique to capture the preparation process. The cinematography leans into a warm aesthetic, captured in a vertical format suited for social engagement.

Style

Vertical, Cinematic, Warm

Industries

Beverages

Color

Forest Green

Pure White

Jet Black

Background

Café

Context

TVC / TV Commercial