Starbucks: Latte
Brand
Date
Mar 2025
Description
This Starbucks campaign, produced in collaboration with Anomaly Shanghai and Starbucks China, centers on the craft of the latte. The film highlights the barista’s role within the cafe environment, capturing the tactile process of steaming milk and the attention to detail required for each pour. Utilizing a cinematic, live-action technique, the production leans into a warm aesthetic. The vertical format frames the intimate, close-up shots of coffee preparation, emphasizing the human element behind the service.
Style
Vertical, Cinematic, Warm
Industries
Color
Forest Green
Pure White
Jet Black
Background
Café
Context
TVC / TV Commercial
Associated creatives
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