This Starbucks campaign, produced in collaboration with Anomaly Shanghai and Starbucks China, centers on the craft of the latte. The film highlights the barista’s role within the cafe environment, capturing the tactile process of steaming milk and the attention to detail required for each pour.
Utilizing a cinematic, live-action technique, the production leans into a warm aesthetic. The vertical format frames the intimate, close-up shots of coffee preparation, emphasizing the human element behind the service.
