Starbucks
Intenso
Brand
ProjectIntenso
Date
Mar 2025
Description
Starbucks China presents 'Intenso,' a commercial exploration of the craft behind the cup. Produced in collaboration with Anomaly Shanghai, the project documents the precise preparation of espresso-based beverages within a high-energy cafe setting. The film focuses on the tactile experience of the barista, using close-up sequences to capture the pouring of milk and the assembly of latte art. Utilizing warm lighting and live-action techniques, the work emphasizes the rhythm and technical requirements of the environment.
Style
Vertical, Commercial, Warm
Industries
Restaurants
Color
Forest Green
Caramel
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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