Starbucks: Holiday Pup
Brand
Date
Dec 2025
Description
Starbucks celebrates the seasonal transition in the 'Holiday Pup' campaign, a commercial spot that leans into a nostalgic winter aesthetic. Captured through a first-person perspective, the film navigates an outdoor, snow-covered park to highlight the brand's holiday packaging during a brief consumer interaction. The execution relies on a clean, live-action technique to ground the seasonal setting. With creative direction from the agency Big Spaceship and sound design by MAS-Music and Strategy, the project emphasizes natural daylight and cold-weather atmosphere to frame the beverages within a festive, suburban narrative.
Style
Horizontal, Commercial, Clean, Nostalgic
Industries
Color
Pure White
Jet Black
Crimson
Background
Park
Context
TVC / TV Commercial
Associated creatives
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