Starbucks: Hello Again
Brand
Date
Feb 2025
Description
Starbucks captures the quiet transition from night to morning in the campaign titled Hello Again. The cinematic commercial documents the early preparations within a cafe, highlighting the interplay between cool blue exterior tones and the warmth of interior lighting. Developed by Anomaly LA, the project leans into a narrative-driven approach, employing a moody, desaturated aesthetic. The film emphasizes atmospheric detail through a series of live-action sequences that follow a worker readying the space for the day ahead.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Navy
Forest Green
Background
Street
Context
TVC / TV Commercial
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