Starbucks
Flat White
Brand
ProjectFlat White
Date
Mar 2025
Description
Starbucks explores the precision of coffee preparation in this commercial campaign for the Flat White. The project captures the rhythmic process of pouring micro-foam into a signature ceramic cup, highlighting the barista's technique in a controlled environment. Produced with creative input from Anomaly Shanghai and Starbucks China, the campaign utilizes a cinematic, live-action approach. Warm lighting and a shallow depth of field draw focus to the intricate latte art, emphasizing the craft behind the serve.
Style
Vertical, Cinematic, Warm
Techniques
Soft Light
Industries
Restaurants
Color
Jet Black
Forest Green
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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