Starbucks explores the precision of coffee preparation in this commercial campaign for the Flat White. The production highlights the barista’s craft, focusing on the pour of steamed milk into ceramic vessels within a cafe setting.
Crafted with creative input from Anomaly Shanghai and Starbucks China, the project leans into a cinematic visual language. The cinematography utilizes soft light and shallow depth of field to draw attention to the texture of the beverage, presented through vertical, live-action sequences.
