Starbucks: Festive Fits
Brand
Date
Dec 2025
Description
Starbucks celebrates the holiday season with Festive Fits, a project that blends seasonal beverages with festive-themed style. The campaign follows a protagonist in a red plaid suit as they move from the cozy interior of a coffee shop to a snowy exterior bench setting. Utilizing a cinematic, live-action approach, the film contrasts warm, golden indoor lighting with the cool, crisp daylight of an outdoor winter landscape. The creative direction for the project was led by Big Spaceship, with sound and music production managed by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Burgundy
Emerald
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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