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Starbucks: Crema

Date

Apr 2025

Description

Starbucks introduces the Crema collection in this commercial spot, highlighting the versatility of their latest instant coffee offering. The film tracks the preparation process from dry granules to a final beverage topped with a distinctive, silky foam layer. Produced by Good Times with creative support from Omnicom Studios, the film balances close-up product action with domestic lifestyle shots. Featuring a live-action technique, the commercial captures the beverage prepared both hot and cold, while bold typography emphasizes product attributes against a clean aesthetic.

Style

Horizontal, Commercial, Action, Clean

Industries
Context

TVC / TV Commercial

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