Starbucks: Cold Foam Cold Brew
Brand
Date
Jan 2023
Description
Starbucks introduces the Cold Foam Cold Brew through this commercial campaign, focusing on the sensory preparation of the beverage. The piece leans into a high-contrast aesthetic, utilizing live-action technique to highlight the interaction between the dark coffee and the dense, white foam layer. The production features a clean visual language set against a stark marble countertop, complemented by animated green script typography. With production services by HONE and creative work from CALLEN, the footage prioritizes texture through macro cinematography.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Espresso
Background
Marble Texture
Context
TVC / TV Commercial
Associated creatives
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