Starbucks introduces the Cold Foam Cold Brew through this commercial campaign, focusing on the sensory preparation of the beverage. The piece leans into a high-contrast aesthetic, utilizing live-action technique to highlight the interaction between the dark coffee and the dense, white foam layer.
The production features a clean visual language set against a stark marble countertop, complemented by animated green script typography. With production services by HONE and creative work from CALLEN, the footage prioritizes texture through macro cinematography.
