Starbucks: Extra Mile
Brand
Date
Apr 2025
Description
Starbucks' Extra Mile campaign centres on the small, human connections formed within a café environment. This commercial spot features a cinematic, live-action interaction between a young customer and a barista, focusing on the moment a custom drink order is prepared. The piece relies on warm, intimate framing to establish a welcoming atmosphere. The project was developed by agency MARTEL, with post-production and VFX handled by Alter Ego. Music and sound design are provided by We Are Walker, while Ghost Edit is credited for editorial work.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Forest Green
Background
Café
Context
TVC / TV Commercial
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