Starbucks explores the daily rhythm of their café environments in this user-generated content project. The campaign shifts the lens to the staff, capturing authentic moments behind the counter as baristas navigate their daily workflow across various store locations.
Utilizing a dynamic vertical layout, the creative approach relies on live-action footage to showcase detailed coffee preparation and customer interactions. The visual execution leans into a clean, lifestyle-focused aesthetic, maintaining a natural and vibrant look throughout the multi-pane montage. Anomaly Shanghai and Starbucks China collaborated on the creative direction for the project.
