Starbucks
Americano
Brand
ProjectAmericano
Date
Mar 2025
Description
Starbucks China and Anomaly Shanghai present this commercial video for the Americano, a refined look at the brand’s core coffee offering. The film spotlights the precision of espresso extraction and the craft behind every pour, set within a contemporary cafe space. With a focus on clean, cinematic visuals, the production leans into live-action techniques and natural lighting to emphasize the texture of coffee crema and the motion of the service environment. The edit highlights the technical rituals of the barista, positioning the drink within its specific retail context.
Style
Vertical, Cinematic, Clean
Industries
Restaurants
Color
Jet Black
Pure White
Forest Green
Background
Café
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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