Starbucks China presents a commercial spot for their Americano, produced in collaboration with the agency Anomaly Shanghai. The film documents the craft of espresso preparation within a contemporary cafe space, focusing on the precision of the brewing process and the presentation of the final beverage.
The edit leans into a clean, cinematic aesthetic, utilizing live-action techniques to capture the textures of espresso extraction and coffee crema. Captured in a vertical format, the piece centers on the barista's workflow and the environment behind the counter.
