Starbucks: Americano
Brand
Date
Mar 2025
Description
Starbucks China presents a commercial spot for their Americano, produced in collaboration with the agency Anomaly Shanghai. The film documents the craft of espresso preparation within a contemporary cafe space, focusing on the precision of the brewing process and the presentation of the final beverage. The edit leans into a clean, cinematic aesthetic, utilizing live-action techniques to capture the textures of espresso extraction and coffee crema. Captured in a vertical format, the piece centers on the barista's workflow and the environment behind the counter.
Style
Vertical, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Forest Green
Background
Café
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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