Starbucks: Alchemy

Aug 2023

Starbucks explores the visual textures of their brewing process in the Alchemy commercial project. The film focuses on the interplay of liquid and temperature, utilizing macro cinematography to capture the interaction between dark coffee and creamy foam. Developed in collaboration with agency Big Spaceship, the production leans into a warm aesthetic. Through the use of slow motion, the piece highlights the fluidity of the pour and the intricate details of the coffee preparation process. Music and sound design for the project were provided by MAS-Music and Strategy.

Horizontal, Commercial, Warm

Macro, Slow motion

TVC / TV Commercial