Brand
ProjectBrand Identity

Standard Equipment Brand Identity 2024
Associated creatives
Tags
Description
This graphic design and branding piece for Standard Equipment presents a vibrant blue two-seater sofa centered against a seamless white background. Bold black typography appears above the furniture piece, stating product and brand messaging. The minimalist composition emphasizes clean lines, geometric furniture design, and crisp typographic hierarchy. The visual balance is anchored by the saturated blue of the sofa against the stark white studio backdrop.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography, 3D render / CGI
Industries
Specialty Retailers
Color
Royal Blue (100%)
Background
White Seamless
Context
Advertising Campaign