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Two white business cards featuring green branding for Standard Equipment cast deep shadows on a white studio surface.

Standard Equipment Brand Identity 2024

Associated creatives

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Description

This project showcases the brand identity and business card design for Standard Equipment, created by newkid and Christina Kosik. Two white cards are arranged vertically on a seamless white studio backdrop, casting sharp, angled shadows to the left. The top card displays a green framed logo with the monogram SE alongside the brand name and tagline. The bottom card presents contact information with green accent lines and a debossed logo impression at the base, highlighting clean graphic design and tactile paper textures.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Pure White (70%)
Forest Green (30%)

Background

White Seamless

Context

Advertising Campaign