BrandStandard Equipment
ProjectBrand Identity

Standard Equipment Brand Identity 2024
Associated creatives
Tags
Description
This project showcases the brand identity and business card design for Standard Equipment, created by newkid and Christina Kosik. Two white cards are arranged vertically on a seamless white studio backdrop, casting sharp, angled shadows to the left. The top card displays a green framed logo with the monogram SE alongside the brand name and tagline. The bottom card presents contact information with green accent lines and a debossed logo impression at the base, highlighting clean graphic design and tactile paper textures.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Color
Pure White (70%)
Forest Green (30%)
Background
White Seamless
Context
Advertising Campaign