Squarespace: Winona in Winona
Brand
Date
Sep 2020
Description
Squarespace expands its advertising footprint with 'Winona in Winona,' a cinematic live-action campaign featuring actor Winona Ryder. The project leans into a reflective tone, utilizing cool colour grading and natural light to capture the subject in both domestic and expansive, snow-covered outdoor environments. Developed in-house by the Squarespace creative team, the production features work from Anonymous Content with editing by Arcade Edit. The project maintains a focused, atmospheric aesthetic through the use of a desaturated palette and high-contrast cinematic framing.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Light Grey
Background
House
Context
TVC / TV Commercial
Associated creatives
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