Squarespace expands its advertising footprint with 'Winona in Winona,' a cinematic live-action campaign featuring actor Winona Ryder. The project leans into a reflective tone, utilizing cool colour grading and natural light to capture the subject in both domestic and expansive, snow-covered outdoor environments.
Developed in-house by the Squarespace creative team, the production features work from Anonymous Content with editing by Arcade Edit. The project maintains a focused, atmospheric aesthetic through the use of a desaturated palette and high-contrast cinematic framing.