Squarespace Squarespace Collection: Jeff Koons - Inflate 2024

About

Squarespace partners with artist Jeff Koons for a series of commercial films that highlight a collection of inflatable sculptures. The project, led by Squarespace's in-house team, focuses on the interplay of light and form within a curated gallery environment. Utilizing a mix of live-action technique and 3D render / CGI, the films emphasize the metallic, high-gloss textures of the sculptures. The visuals are paired with a voiceover narration that reflects on the intersection of artistic creation and generosity, maintaining a minimalist aesthetic throughout.