Squarespace Squarespace Collection: Jeff Koons 2025

About

Squarespace partners with artist Jeff Koons for a brand showcase that highlights the intersection of digital presentation and sculpture. The commercial film captures the interplay between light and form, focusing on hyper-detailed macro views of metallic and balloon-like surfaces. Utilizing a mix of 3D render / CGI and live-action technique, the project leans into a glossy and minimalist aesthetic. Pristine studio lighting emphasizes the reflective curves and folds of the sculptures, presented in a cinematic, horizontal format. The production features post-production and visual effects from ManVsMachine and Rare Medium TV, with music and sound design provided by Citizen Music and alt_mix.