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Squarespace: Squarespace Collection: Jeff Koons

Brand
Squarespace
Date

Feb 2025

Description

Squarespace partners with artist Jeff Koons for a brand showcase that highlights the intersection of digital presentation and sculpture. The commercial film captures the interplay between light and form, focusing on hyper-detailed macro views of metallic and balloon-like surfaces. Utilizing a mix of 3D render / CGI and live-action technique, the project leans into a glossy and minimalist aesthetic. Pristine studio lighting emphasizes the reflective curves and folds of the sculptures, presented in a cinematic, horizontal format. The production features post-production and visual effects from ManVsMachine and Rare Medium TV, with music and sound design provided by Citizen Music and alt_mix.

Style

Horizontal, Cinematic, Glossy, Minimalist

Techniques

3D render / CGI

Industries
Digital Media & Publishers
Color
Cobalt
Burgundy
Gold
Background

White Seamless

Context

Brand Film / Corporate Video

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