Squarespace: Muscles

Oct 2024

Squarespace positions its platform at the heart of daily operations in this commercial, 'Muscles.' The campaign contrasts the static, traditional setting of a diner with the high-tech utility of the website interface. The film leans into a cinematic aesthetic, utilizing warm lighting to bridge the gap between the character’s physical environment and the digital tools on screen. Live-action technique anchors the narrative as the piece tracks a user navigating web search interfaces while situated within the bustle of the diner. Production was handled by Iconoclast US, with Cartel managing the cut and Electric Theatre Collective providing post-production and visual effects. Q Department and Lime contributed to the sound and music design.

Horizontal, Cinematic, Warm

Café

TVC / TV Commercial