Squarespace: Meet Blueprint AI

Mar 2025

Squarespace introduces Blueprint AI in this commercial campaign, focusing on the tactile nature of the creative process. The film captures a designer navigating a workspace filled with sketches, swatches, and notebooks to illustrate the integration of technology into professional design workflows. Produced by ManVsMachine, the project leans into warm, clean live-action visuals. The sequence highlights paper textures and detailed desk arrangements through overhead and close-up camera work, grounding the digital tool in a physical, material environment. Post-production and visual effects were handled by Black Kite, with audio direction from Lime Studios and Q Department.

Horizontal, Commercial, Warm, Clean

Home Office

Advertising Campaign, TVC / TV Commercial