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Squarespace: Joseph Lee x Squarespace

Brand
Squarespace
Date

Mar 2025

Description

Squarespace partners with artist and actor Joseph Lee in this brand campaign spotlighting the intersection of creative practice and digital presence. The film captures an intimate, multifaceted dialogue between two versions of the protagonist within an industrial loft studio, balancing quiet introspection with the tactile process of painting. Produced in a cinematic style, the work utilizes natural light and a warm color palette to ground the narrative in the realities of studio life. The clean, live-action technique emphasizes the artist’s environment, from scattered supplies to large-scale canvases, highlighting the synergy between traditional artistry and professional portfolio presentation.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Industries
Streaming Platforms
Color
Navy
Beige
Background

Office

Context

Brand Film / Corporate Video

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