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Squarespace: Hello Down There

Date

Feb 2024

Description

Squarespace brings a science-fiction narrative to its latest commercial spot, Hello Down There. The project leans into a 1980s retro aesthetic, blending archival-style footage with high-production live-action sequences. The film transitions through a series of broadcast clips, ranging from cockpit perspectives and courtroom hearings to scenes of public sightings. With production handled by Superprime Films, the work utilises a cinematic approach to construct a mystery-driven atmosphere.

Style

Horizontal, Cinematic, 1980s

Techniques

Super 8 / 16mm

Color
Charcoal
Jet Black
Background

Living Room

Context

TVC / TV Commercial

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