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Squarespace: Creator Campaign, Wellness

Brand
Squarespace
Date

Feb 2023

Description

Squarespace highlights the utility of its digital platform in this wellness-focused creator campaign. The video follows a mindfulness practitioner, illustrating the integration of a personal practice with a professional digital storefront. By showcasing the transition from in-person sessions to an online business, the piece demonstrates how the platform supports service-based offerings such as books and classes. The visual execution relies on a minimalist aesthetic and warm, soft lighting. Throughout the commercial, live-action footage is punctuated by animated website interface elements, bridging the gap between tangible studio vignettes and digital business tools.

Style

Horizontal, Commercial, Warm, Minimalist

Industries
Apps & Digital Platforms
Background

Set-dressed

Context

Brand Film / Corporate Video

Associated creatives

LBB Editorial
LBB EditorialMedia
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