Spotify: Family Plan

Brand

Date

Mar 2021

Description

Spotify's 'Family Plan' campaign explores the intersection of classic aesthetic tropes and modern streaming convenience. The commercial features a group dressed in 18th-century European historical attire and powdered wigs, contrasting period-specific garments with the contemporary utility of mobile music interfaces. The execution relies on warm color grading and bright natural light to ground the humorous premise in a vibrant, sun-drenched environment. Directed by 72andSunny New York, the spot uses live-action techniques to bridge the gap between historical nostalgia and digital daily life. Audio production, including music and sound design, was handled by Wave Studios NY to complement the playful energy of the on-screen talent.

Style

Horizontal, Commercial, Warm, Nostalgic

Techniques

Natural light

Industries

Telecommunications

Color

Golden Yellow

Pure White

Navy

Background

Road