Spotify

Best New Artist

Brand

Date

Feb 2025

Description

Spotify spotlights the 2021 Best New Artist nominees through a high-energy motion design campaign. The project centers on dynamic typographic layouts and rapid-fire editing to showcase musicians including Megan Thee Stallion, Kaytranada, D Smoke, Ingrid Andress, and Chika. The visual language leverages high-contrast black and white photography set against metallic 3D graphical elements and gradient backdrops. Produced by All Of Us Here, the animation features bold sans-serif typography paired with textured gold and silver objects, utilizing a motion graphics-heavy approach that bridges live-action technique with abstract design.

Style

Horizontal, Commercial, Action, Clean, Retro

Techniques

Animation, Motion Graphics

Industries

Music

Color

Jet Black

Pure White

Silver (metallic)

Background

Gradient

Context

Social Media / Short Form Video

Associated creatives

All Of Us HereProduction

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Spotify

Best New Artist

Associated creatives

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