Spotify's Best New Artist campaign highlights the 2021 nominees through a high-energy motion design treatment. Produced by All Of Us Here, the project features artists including D Smoke, Ingrid Andress, Kaytranada, Megan Thee Stallion, and Chika.
The visual execution relies on a blend of animation and live-action techniques, layering high-contrast monochromatic portraits against dynamic typography. Clean, bold sans-serif text repeats across shifting gradients, punctuated by textured metallic 3D shapes and floating spheres to create a contemporary aesthetic.
