Spotify: Best New Artist
Brand
Date
Feb 2025
Description
Spotify's Best New Artist campaign highlights the 2021 nominees through a high-energy motion design treatment. Produced by All Of Us Here, the project features artists including D Smoke, Ingrid Andress, Kaytranada, Megan Thee Stallion, and Chika. The visual execution relies on a blend of animation and live-action techniques, layering high-contrast monochromatic portraits against dynamic typography. Clean, bold sans-serif text repeats across shifting gradients, punctuated by textured metallic 3D shapes and floating spheres to create a contemporary aesthetic.
Style
Horizontal, Commercial, Action, Clean, Retro
Techniques
Animation, Motion Graphics
Industries
Color
Jet Black
Pure White
Silver (metallic)
Background
Gradient
Context
Social Media / Short Form Video
Associated creatives
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