Special Projects

Feb 2026

The Fall Winter 2026 collection from YOKE, captured through the lens of photographers Nicola and Manuel, presents a masterclass in modern menswear documentation. This fashion editorial campaign pivots away from traditional product photography, opting instead for a deliberate, architectural approach that highlights the interplay between oversized silhouettes and raw, tactile materials. Under the styling direction of Jérôme André, the garments are treated as structural objects, with high-key lighting and moody chiaroscuro techniques emphasizing the heavy wools and textured leathers inherent in the collection. By utilizing negative space and minimalist studio backdrops, the visuals evoke a sense of quiet intensity, allowing the density of the fabrics and the precision of the construction to take center stage. The casting, curated by Ben Grimes, features a diverse group of subjects who anchor the collection with neutral, focused expressions, while hair stylist Pawel Solis and makeup artist Masae Ito contribute to the clean, polished aesthetic. Whether shot in natural light or utilizing strobe and flash, the imagery leans into an editorial sensibility that prioritizes form, proportion, and shadow. Ultimately, the project serves as a sophisticated testament to the brand's commitment to clean, purposeful design, successfully translating the heavy weight and intricate tailoring of the YOKE collection into a compelling visual narrative that feels both timeless and distinctly contemporary.

Editorial, Portrait, Portrait

Natural light, Natural light