Special Projects

Mar 2026

For the TM Lewin S/S 26 campaign, the creative team leans into the heritage of the menswear brand by crafting a visual narrative that marries traditional elegance with modern editorial sensibilities. Captured by photographer Stewart Bryden, the series utilizes medium format photography to achieve a distinctively sharp, tactile quality that emphasizes the refined tailoring of the collection. Each portrait is set within a sun-drenched, classically furnished interior, where the soft, natural light plays across ornate wall moldings and velvet textures to create a sophisticated, lived-in atmosphere. The project eschews high-concept artifice in favor of a clean, minimalist approach, allowing the structural integrity of the suiting—ranging from sharp black tuxedos with satin lapels to contemporary double-breasted navy sets—to take center stage. By utilizing a shallow depth of field, Bryden keeps the focus firmly on the subjects, whose composed, neutral expressions mirror the quiet confidence of the clothing itself. This editorial production successfully channels a timeless, wedding-ready aesthetic that feels both rooted in history and ready for the modern era. Through thoughtful composition and an emphasis on authentic texture, the campaign elevates the brand identity, presenting a polished, aspirational lifestyle that feels accessible yet undeniably elevated, proving that traditional formalwear remains a cornerstone of contemporary style.

Editorial, Editorial, Vertical, Lifestyle, Vertical, Lifestyle

Natural light