Special Projects

May 2026

In The Boys, a compelling menswear project by Special Projects, the focus shifts toward a refined, stripped-back exploration of modern masculinity. Through the lens of photographer Kira Bunse, the editorial series champions a minimalist aesthetic that favors raw intimacy over elaborate artifice. By utilizing high-key natural light, the campaign achieves a crisp, clean look that highlights both the tactile quality of the textiles and the authentic presence of the subjects. Fashion editor and stylist Veton Metaj masterfully contrasts the softness of skin against structured, high-fashion silhouettes, ranging from glossy wet-look trousers to a vibrant green cable-knit sweater that brings a sharp pop of color to the otherwise monochromatic palette. Casting director Arthur Méjean leans into a deliberate, understated energy, with models Henry Seine and Lucien Marquie embodying a neutral, steady gaze that grounds the photography in a place of quiet confidence. The images, which balance the precision of commercial work with the narrative spirit of an editorial spread, rely on simple compositions and subtle textures to define a contemporary uniform. Every frame feels intentional and unhurried, emphasizing the delicate interplay between the physical form and the garments themselves. Ultimately, this collection proves that when the noise is removed, the intersection of purposeful styling and masterful portrait techniques creates a lasting, elevated impact within the global fashion landscape.

Vertical, Commercial

Natural light

Menswear, Fashion