Special Projects

Sep 2026

In the highly competitive world of cosmetics, the Proshine project by Special Projects emerges as a masterclass in editorial minimalism. This beauty campaign strips away the excess, shifting the focus entirely toward the tactile reality of the skin and the transformative power of pigment. Through a series of tight, vertical compositions, the imagery captures the raw, organic beauty of the subject with an uncompromising eye. Photographer Jem Mitchell leans into the inherent artistry of the human form, utilizing soft, directional beauty light to highlight subtle textures—from the glistening, hydrated sheen on a collarbone to the granular depth of vivid red lipstick settled into natural skin crevices. The project successfully bridges the gap between commercial polish and authentic, lifestyle-driven aesthetics. Makeup Artist Ciara O'Shea facilitates this narrative, favoring a luminous and dewy palette that emphasizes clarity and a fresh, radiant glow. By pairing these macro-level insights with clean, neutral backgrounds, the work avoids the artificiality often found in beauty marketing, instead offering a contemplative look at surface and form. The result is a series of portraits that feel intimate and grounded, utilizing editorial techniques to elevate standard product application into a compelling study of light, color, and natural complexion that resonates with modern sensibilities.

Editorial, Commercial, Lifestyle

Beauty Light, Soft Light

Cosmetics, Beauty