Southern Water
TVC August '21
Brand
ProjectTVC August '21
Date
Jan 2025
Description
Southern Water presents this commercial campaign, titled TVC August '21, which centers on domestic water conservation initiatives. The project features a suburban setting, utilizing a live-action technique to highlight individual efforts in managing water resources. The cinematography emphasizes a bright, natural light aesthetic, captured in a clean and warm visual style. The narrative follows a young girl within a residential exterior, framing the utility company's message through an approachable outdoor lens.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Sky Blue
Denim
Background
House
Context
TVC / TV Commercial
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