Southern Water
TVC August '21
Brand
ProjectTVC August '21
Date
Jan 2025
Description
Southern Water presents this commercial campaign focused on domestic water conservation. The project features a suburban setting, following a young girl navigating a residential garden with a container of water. Developed by AdSmart from Sky, the piece utilizes live-action technique and bright, natural light to maintain a clean visual aesthetic. The narrative highlights utility efforts through outdoor sequences captured in a warm, horizontal format.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Sky Blue
Denim
Background
House
Context
TVC / TV Commercial
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