Songzio

Feb 2025

The Songzio SS25 men's campaign, captured by photographer Cho Gi-Seok, presents a series of surreal and highly stylized editorial images. The campaign leans into dreamlike storytelling, frequently incorporating celestial motifs and theatrical props such as lanterns, crescent moons, and sculptural headpieces to frame the latest collection. Employing a mix of cinematic lighting and atmospheric staging, the photography balances high-contrast, moody aesthetics with softer, monochromatic portraits. The imagery makes frequent use of VFX elements like floating constellations and projections, set against textured backdrops that highlight the garments' layered and structural qualities. Models including Aldiyar Amangeldy, Gwonho Oh, Hyun Jun Kim, and Jeongjun Lee appear throughout the series, which utilizes artistic composition to explore the intersection of fashion and fantasy.

Vertical, Editorial

Designer Fashion

Advertising Campaign