Songzio Songzio SS25 Men's Campaign 2025

Description

This two-panel fashion campaign image for the Songzio SS25 men's collection, photographed by Cho Gi-Seok, presents an artistic and highly stylized editorial vision. The top panel features three male models standing in profile behind a stylized bonsai tree arrangement, set against a warm gradient background with a decorative wave motif in the foreground. They wear light-toned layered garments and hats. The bottom panel showcases four male models holding glowing lanterns in a dark, atmospheric setting dominated by a vibrant red glow and floating particles, with the Songzio brand name prominently displayed. The lighting transitions from warm ambient daylight aesthetics in the upper frame to a low-key, dramatic, and theatrical glow in the lower frame, emphasizing rich textures and precise compositional framing.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign