Domino's promotes its Smokey BBQ range in this commercial spot, focusing on the tactile preparation of artisan pizzas. The film showcases the layering of ingredients through high-impact culinary sequences, featuring ladled barbecue sauce and cascading toppings captured in cinematic close-ups.
Directed by Benjamin Flaxman and produced by Tasty Pictures, the project relies on slow motion to highlight textural details like molten cheese and glistening sauces. With cinematography by Viv Scanu and food styling by Pete May, the production utilizes dynamic lighting to emphasize the preparation process. The campaign was developed in collaboration with advertising agency Elevencom.
