Domino’s leans into a visual exploration of texture for its Chips campaign. The spot focuses on the preparation and final presentation of crispy, criss-cut fries, captured through detailed macro shots that emphasize the seasoning and golden hues of the product.
Directed by Ronald Koetzier, the commercial utilizes a clean, matte aesthetic set against a dark background to highlight the product’s savory profile. The project was produced by Tasty Pictures with art direction by Laura Elkington and food styling by Jacqui Hing, working alongside the agency Elevencom.
