Domino's: Aussie As

Brand

Date

Oct 2026

Description

Domino's presents 'Aussie As,' a commercial campaign highlighting the brand's latest menu additions. Directed by Benjamin Flaxman and Jonathan Nyquist through Tasty Pictures, the project focuses on close-up food photography to showcase individual ingredients and prepared pizza dishes. The execution leans into a moody aesthetic, utilizing slow motion to capture textured shots of melted cheese, grilled steak, and golden chicken. With cinematography by Danny Pope and art direction by Laura Elkington, the film incorporates bold typographic overlays to highlight menu details against a dark, minimalist background. The work was developed in collaboration with advertising agency Elevencom.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Slow motion

Industries

Fast Food

Background

Black Seamless

Context

TVC / TV Commercial