Domino's: Crust Leavers
Brand
Date
Oct 2026
Description
Domino's explores the habits of pizza consumers in the 'Crust Leavers' campaign. The project centers on a humorous support group gathering held in a community hall, where participants share their struggles with leaving crusts behind. Directed by Hannah Ariotti and Benjamin Flaxman, the piece utilizes a cinematic style to capture the group dynamics. Cinematography by Viv Scanu employs natural ambient lighting to ground the performance in a realistic, interior setting, highlighting the live-action technique.
Style
Horizontal, Cinematic, Warm
Industries
Fast Food
Color
Crimson
Charcoal
Beige
Background
Office
Context
TVC / TV Commercial
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