Smirnoff: We Do We: Atomic, Behind the Scenes Film

Nov 2023

This behind-the-scenes film documents the production of the Smirnoff 'We Do We' advertising campaign. Captured in a documentary style, the footage centers on the collaborative efforts required to realize the brand's vision within a large-scale industrial warehouse. The film features live-action technique captures of cast members working with large-scale props, interspersed with technical moments showing crew members and production monitors. Agency and production teams, including McCann New York and The Mill London, are highlighted as they coordinate the specific action sequences and bottle shots that define the final campaign aesthetic.

Documentary, Horizontal, Action, Clean

Warehouse

Brand Film / Corporate Video